Association with the Cannabis Sativa plant has restricted the promotion of CBD products through several channels. However, the internet has come as a blessing in disguise for everyone and everything. Despite being nearly fresh in the market, CBD has skyrocketed in such a short span. It is expected to worth $5.3 million before we enter into 2025. It is tough to ignore the CBD's presence owing to its fast-growing trend.
Nonetheless, all social media platforms, like Facebook, Instagram, Amazon, and others, do not allow advertisement of CBD or its products. Facebook has been one of the few companies that have somewhat relaxed their policies about promoting such products.
We have been devising strategies to penetrate the online policies for CBD branding and promotion safely. It will require you to be creative with SEO goals, content, and promotional campaigns made to earn brand recognition in a saturated market.
We can double down on learning and leadership content to effectively enter the online market as people are actively looking for details on this fresh product. Using organic media technique will consume time to generate traction for it. Still, it would be nice to consider paid media as an acquisition technique.
We shall look at methods to promote CBD brands despite the current limitations on several platforms:
You can still cash display advertising despite the Google ban on CBD-related ads. There is always a number of platforms available to advertise CBD inventory online with relatable ads. So, try finding websites outside Google Display Network.
It is imperative to partner up with suitable influences in order to have a strong brand. They can post photos or shoot a video about your CBD topical boxes. Also, note that hiring influencers with a smaller audience can be better than availing bloggers' service with more extensive reach who does not have enough engagement in the related niche.
Affiliate fees are built on performance as it involves commission based on the sales of your CBD items. It is a low-risk process that generates qualified traffic. Several CBD brands have signed up to major affiliate networks, while the rest relied on affiliate networks. This tactic is present for CBD companies looking to attain support in driving online sales for a decided commission.
Another fascinating way of promoting your CBD brand is with the help of podcast advertisements. It is not often used as part of a digital technique but is being utilized by CBD brands to increase brand awareness, accounting for ad limitations.
You can use the service of platforms like Midroll that purely use for podcast products and advertisers. It will permit CBD companies to feature ads in partnership with podcasts they think have targeted listeners.
Regardless of restrictions on traditional ad platforms, there is a line of alternation preferences present for CBD companies looking to invest in the paid acquisition.