Importance of ecommerce marketing: 5 reasons you should know

Author : shanewarn
Publish Date : 2021-05-03 12:01:01
Importance of ecommerce marketing: 5 reasons you should know

With the popularization of the internet, a lot has changed. With the arrival of digital marketing, the promise was to change the way companies communicate with their customers, besides creating new forms of commerce, through virtual stores. However, to get all the benefits of a promising and robust e-commerce web store, you should hire professional ecommerce development services.

An e-commerce platform based on Magento makes the task easier for the developers. After creating the web store, one should significantly invest in digital marketing. Ecommerce digital marketing is a set of actions carried out by a company with the purpose of attracting customers and creating an identity in the market, improving communication, and creating a closer relationship with the consumer.

Why it is growing popular?

Nowadays, the internet is the largest source of information in the world. More than traditional marketing, companies are heavily investing in digital marketing, as they want to have personalized e-commerce stores designed to satisfy their needs. So investing in professional e-commerce management services and digital marketing are fundamental for the growth of the business.

However, one of the biggest challenges in the area is to be able to send the right message to the right person. Therefore, it is necessary to invest in a good strategic planning, use appropriate tools to optimize the websites, create content, increase the visibility of the pages and increase the number of sales.

Economy

A single 30-second ad on TV can actually cost up to around $ 7000 to $10,000. Well, with this amount you could carry out 10 years of daily campaigns of sponsored links for e-commerce. This would certainly give you an extraordinary influence on the internet in the long run.

Visibility

On average for every 100 people who visit a virtual store, the only one makes a purchase. To make 10 daily sales, it is necessary that an online store receives the visit of at least 1,000 different people in 24 hours. Digital Marketing has the potential to increase the visibility of your e-commerce with sponsored links, inbound marketing, content marketing, etc.

Segmentation

With e-commerce digital marketing it is possible to segment audiences by keywords, age group, gender, region, and other parameters. In this way, you will be able to reach only the public that interests you and avoid wasting resources with audiences that are not the focus of your products and services.

You can use segmentation in sponsored links, social media ads, e-mail marketing, and content marketing campaigns, etc.

 

 

 

 

Engagement

Through ecommerce digital marketing tools such as E-mail Marketing and Social Media Ads, you can generate consumer engagement and loyalty.In this way, it is possible to convert a sales conversion that was 1% into maybe 2%, 3%, 4% or more.With more engagement, more leads will want to access your online store all the time.

Influence

The more you advertise a brand through ecommerce digital marketing, the more it becomes influential on the internet. When using ecommerce digital marketing you gradually increase the power of influence of your brand in the market.

Having a successful ecommerce management is not an easy task. Consult with a professional now.



Category : business

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