If you are concerned with SEO (Search Engine Optimization), you try to set up your website or webstore as optimally as possible for search engines. As a result, your website will end up higher in Google with the ultimate result that more organic traffic will come to your website.
More and more entrepreneurs are actively engaged in SEO. This is not the case for nothing. SEO has five interesting advantages. We describe these benefits in this article.
Organic traffic is increasing
SEO specialist Sydney makes your website easier to find in search engines such as Google. Your pages will be shown higher in the searches relevant to you. This will bring more organic traffic to your website and these are of course all potential new customers!
You get the right visitors on your website
If you are actively involved in SEO, you try to score high on the keywords that are relevant to your website. These are the keywords that your target audience uses to find your products, services, and/or company. Because a specific search is done on these keywords, these people already have an active interest in your product or service. So SEO not only increases the quantity of your traffic, but the traffic is also qualitatively better. This leads to higher conversions and therefore more customers.
SEO has a lasting effect
Once your website is high in Google's search results, you can easily maintain this position for a longer period of time. Your high position does not simply disappear: you can profit from it for months or even years. You do not optimize your website for a while, but do this for the long term. This is in contrast to SEA - advertising with Adwords - where the effect disappears immediately after the campaign is stopped.
You make a long-term investment
If you try to put your company on the map with online advertisements, you will only benefit from the effect if you also continue to invest. If you stop posting ads, the effects of your campaign will be gone. This is different with SEO: once you start with search engine optimization and do it well, you will continue to reap the benefits for a longer period of time. The Guest Blogging Services Australia, which is the most important part of SEO, includes a backlink building process that has a long-lasting effect. The effects of on-page SEO, technical SEO, and link building will last for a long time. With SEO you simply make a long-term investment.
A high position strengthens your reliability
Websites that rank high in Google search results are generally seen as very reliable websites. Consumers are persuaded that the search results are strong only on successful websites from reputable companies. Moreover, there is often a skeptical look at the advertisements within Google, there are even people who skip them! So if your website is high in the organic search results of Google, this has a positive effect on the reliability of your company and your reputation in general. So SEO not only increases the quantity of your traffic, but the traffic is also qualitatively better.