Planning to upgrade your retail store to attract more customers? In that case, you must make the best use of the checkout area. After all, it is the first thing people glance at while entering your shop!
Based on the type of shop counter you have picked, you can design it to cast a lasting impression on the shopper's mind. From social-media-friendly aesthetic looks to proper lighting, there is a lot you can do with the space.
If giving your cash wrap area a much-needed makeover sounds like something you’d be interested in, here are 4 ideas for you to follow. Keep on reading to get the creative juices flowing!
Ignoring your shop counter and leaving it blank is synonymous with missing out on a good opportunity. Instead, you can utilise the space by writing an impactful statement. It can be anything - from your shop's ultimate mantra to a witty one-liner.
Doing so will help show the brand's personality and give your customers a chance to connect with the store. For example, if you sell plants, you can add a line that says - 'because plants are more affordable than therapy.'
Remember when you went shopping and picked a few chocolates from the checkout counter? You can also cover your checkout area with some impulse buy items, the ones customers can easily add to your cart before asking for the bill.
Some products that fall under this type are gift cards, food and drinks, small toys, car chargers, etc. Apart from the convenience, you also stand a chance of increasing your shop's sales figures.
You might have come across multiple shop displays and windows covered in art. It could range from your shop logo to an interesting graffiti piece. Hire a painter and ask them to convert your cash wrap into the ultimate showstopper.
If the art is good enough, you can expect the entering customers to snap a picture or two for their Instagram accounts. Needless to say, you will be earning more publicity simply because you have a quirky or out-of-the-box counter.
If you are not interested in altering your counter, you can change small elements around it. Start by placing some decorative wall hangings and a television on the back wall. Also, add a few things like a vintage wall clock, an exquisite paperweight, or whatnot!
If your shop has been around for decades, you also get a chance to share the brand history with your shoppers. For example, you can frame old photographs from the starting years and hang them on the wall. Additionally, you can put up any press mentions or magazine articles relevant to your business.
In this era of e-commerce, did you know that over 27.5% of Gen X and 9.6% of Gen Z shoppers prefer to buy from a physical store? But with multiple retail chains and stores in the nation, it is crucial for you to stand out among the competition!
One such way to express your brand message and establish a unique identity is by personalising your shop counter design. Instead of making the cash wrap area boring and fun, you need to focus on making it visually appealing and exciting.
You can do that by hanging some pictures, adding impulse buy products, painting the counter surface, etc.