Melbourne is home to several small-scale local and multinational companies belonging to different sectors. These companies contribute a whopping 12 per cent to Australia's GDP. Such a high concentration of business in the country leads to competition amongst companies working in the same sector. For example, if a business is in the retail industry, it has to compete with many similar companies to get the target audience's attention.    This is why companies need to take their social media marketing seriously. LinkedIn has proven to be an effective option for social media marketing in a competitive landscape. It can provide a boost to a company's marketing strategy if done correctly. Businesses can approach Linkedin advertising Melbourne to get the leads, increase brand awareness, as well as network with customers, vendors, or other local businesses.  ______________________________________________________________________________________________________________________________________ Linkedin is the perfect platform to conduct business with more than 500 million users. Moreover, if a company works in the B2B sector, Linkedin is helpful as you can network with other companies and grow clientele. So, if you are trying to explore LinkedIn for business purposes, here are some types of content that yield better results on Linkedin.  ______________________________________________________________________________________________________________________________________   Blog Posts   ______________________________________________________________________________________________________________________________________ Blog posts have been the backbone of content marketing for ages, and it holds for Linkedin as well. There are multiple ways to share a blog on Linkedin. For example, you can use the 'write an article' feature on the feed to write a blog post and share it with your network. However, writing a blog post on Linkedin is different from writing on a website, so you must ensure that you understand the difference and follow the best practices.    Secondly, companies can share a link to an article that was previously published on  their website. Lastly, users can republish a blog post from their or someone else's company website.  ______________________________________________________________________________________________________________________________________   Third-party Content   ______________________________________________________________________________________________________________________________________ Linkedin is a platform where networking and relationship building are prioritised over branding or promotions. Sometimes, it is a good idea to talk about other things besides your brand or business. It might sound ineffective at first because a third-party link will take the audience away from your page, but it is essential to connect with your audience on mutual ground.  ______________________________________________________________________________________________________________________________________   Videos   ______________________________________________________________________________________________________________________________________ Video content is working like magic on almost every other social media platform. On Linkedin, even the unsponsored videos are being supported by algorithms. And, those who leverage their video content with sponsoring notice a higher engagement with their posts.    So, the success of any video content depends on how you use it. For instance, if you post a ten-minute video on Linkedin from a business page, then hardly any of your followers will watch the entire video. But, if you break down the video into parts, it might get more traction from your audience. Therefore, short and crisp videos work best and generate the most engagement. 

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